Brosh x Son of the Cheese Pool Socks

In 2011, Kaito Yamamoto created SON OF THE CHEESE, a "communication space" with a trailer house and a skate pool next to each other. He then launched the apparel brand as director in 2013. In addition to fashion, the brand is widely supported by a variety of cultures and scenes, including music, art, and skateboarding, with a focus on street culture.